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We at Tennex Consulting offer you its best in business services and will work with your internal teams to ensure efficiency in all aspects of your business by providing in-depth knowledge and recommendations for improvement.

Tennex Consulting brings to you a series of articles on all you need to know regarding Making your Start-up a Success.

10 Tips to Start-Up Success

Start-up Success Tip 1: Understand Leadership

Leadership is so much more than just Vision. Being a leader to your team starts with the idea and guidance that is basic to your business. The success of your business ultimately depends on your drive. You set the example for the rest of the company with your attitude, work ethic, and determination. In fact, employees generally look to their leaders in the workspace, for direction and understanding of the work culture, that, you’ve created in your company.

Start-up Success Tip 2: Define your Start-up

When setting up your Start-up, it is vital to define the Vision and Mission statements, intended to guide the internal decision-making of your company. They should be a means by which you describe the desired outcome that invokes a vivid mental picture of your goal. Your vision, ideas, determination, passion and work ethic will ultimately pave the way to the success of your Start-up. No matter what the size of your company (number of employees), in order for your start-up to succeed, you need to define the tone for the company.

 

Start-up Success Tip 3: Find the Best Gurus

As you kickstart your business, it is important to have an able Advisory Board in place to guide you through the Entrepreneurial maze. While the elementary idea of your Start-up might be unique, there are several Mentors and Influencers who have climbed the Start-up ladder successfully, ready to share their expertise.

Start-up Success Tip 4: Put Together the Right Team

While the vision towards the ultimate goal may be exclusive to you, you will definitely need help to get there. In order to achieve the vision of your Start-up, it is necessary that you surround yourself with like-minded individuals who understand your vision and fit into the culture and mindset of your company.

Start-up Success Tip 5: Establish yourself as a Business Entity

Paperwork is always something we give least importance to. While it might not seem like an  important step towards the success of your business, especially during the fledgling stages, it is absolutely crucial. Operating a business without a business entity in place can put your personal assets at risk. So putting a Business Entity in place is a necessity.

Start-up Success Tip 6: Protect Intellectual Property

When your business is based on a Unique and strong idea (Intellectual Property) for your product or services, there will always be competitors wanting to replicate and project your idea as their own.  To prevent this from happening, you need to protect your intellectual property (IP) from the very beginning.

Start-up Success Tip 7: Know your Customer (KYC)

Through the right channels and sufficient Market Research, it is important that you compile and analyse the needs of your Target Customers, so that you can tailor make your Product/Idea to the requirements of each segment of your target population.

Start-up Success Tip 8: Content Marketing

Grabbing the attention of your potential customers in today’s world, has become a lot easier through the use of Digital Media. Content Marketing plays a vital role in looping in your target audience and thus builds your business. Content marketing can be done through newsletters, email newsletters, social media, blog posts, and guest posts or testimonials. Through this form of digital marketing, you can educate your customers or understand their pain points. This aspect of your business marketing can expand your reach in the potential market and build awareness of your service, brand or business entity.

 

Start-up Success Tip 9: Crowdfunding for your Start-up

An idea or product, no matter how unique, cannot materialize without sufficient funding. To get your Business entity rolling in the right direction, towards success, you need to have sufficient capital. Raising this funding for your start-up could be a gruelling process. It is important to perform the required due diligence and pick the right crowdfunding proposal that comes through the right connections and leads your business on the track to success.

 

Start-up Success Tip 10: Draw up a Road Map

Roadmaps do not just assist you in going beyond your, but it will also help you in avoiding any unnecessary distractions that could lead to backtracking of your already achieved progress. A roadmap for your start-up is just what you need so that you can scale it up when the time is right.